In Morocco, the consumption of sunflower seeds is deeply rooted in social culture, often served during tea gatherings. However, the local market faces challenges with consistent moisture control due to the coastal humidity of cities like Casablanca and Tangier, which can affect the crispness of stored seeds.
The demand for original sunflower seed varieties remains high, but there is a growing appetite for diversified flavors. The Moroccan market is currently transitioning from loose, unbranded bulk sales to packaged, quality-assured products that meet strict EU-aligned food safety standards.
Economic shifts in the Maghreb region have led to a surge in the popularity of melon seeds as a healthy alternative. Local distributors are now seeking industrial-scale processing partners who can ensure uniformity in size and roasting levels to satisfy the sophisticated urban consumer.
