High Quality Life and A Transformational Career of "taking a break" During Leisure Time

With the continuous changes in people's work and life around the world, the phenomenon of having money without leisure has emerged among many consumers. At the same time, the traditional habit of eating dinner has gradually declined, making leisure food an international trend. Against this backdrop, the global leisure food market is rapidly growing, and as an important component of leisure food, melon seeds and garlic are also rapidly developing. Taking sunflower seed production as an example, the global sunflower seed production has shown an overall upward trend in recent years. The production in 2022 is approximately 52.441 million tons, a year-on-year decrease of 8%.

The top three regions with production ratios are Russia, Ukraine, and the European Union, with production ratios of 30.99%, 23.26%, and 17.56%, respectively. With the rapid development of China's economy, the increase in consumer disposable income, and the change in consumer attitudes, consumers' demand for leisure food has increased.

There are also increasing requirements for the taste, function, and health of melon seed food. In order to meet the needs of different groups of people, enterprises develop segmented products of different types and flavors, such as gifting for couples, families, tourism, gatherings, and office needs High value-added products with small packaging, high quality, taste change, and innovation have driven the development of China's melon seed industry.

According to data, the market size of China's melon seed industry in 2022 was approximately 55.273 billion yuan, a year-on-year increase of 7.4%. From the perspective of market structure, sunflower seeds are the main segmented variety in China's melon seed industry, accounting for approximately 65.11%, followed by white melon seeds and sweet melon seeds, accounting for 24.84% and 10.05%, respectively. Related report: The "2023-2029 China Melon Seed Industry Market Status Analysis and Development Prospects Report" released by Zhiyan Consulting. With the continuous development and demand of China's melon seed industry in recent years, the production and demand of melon seeds in China have also continued to increase.